Building Your Auto Repair Business With Brochures

Bills Auto Shop was doing alright. They had been in business for ten years, and there was a steady stream of business. Still, there were some new residential developments in the county and the population was growing. There were other, much newer shops in the country, and the owner of Bills was worried that he might be left behind and eventually forgotten.

Bill needed a long term strategy, and he didnt have one. He decided to call on an old friend and long time customer a salesman who had brought in his car many times for repair. The salesman showed up on a slow day, and they talked about Bills concerns.

The salesman went away for a few days and then came back. He had a plan. He felt that Bills Auto needed to use information better, in order to educate new and existing customers and in order to market to potential customers. He operated under the maxim that an educated customer will better understand what his needs are, and that he will respond to them better if he knows the pitfalls of not taking action.

The salesman felt that a series of brochures having to do with car maintenance and repair could be produced pretty cost effectively, and that these could be made available in the shop itself. He recommended a rack be placed in the waiting areas, so that people could browse the brochures and read them and take them if they liked. He recommended a brochure to help people understand the care and maintenance of tires. He recommended the same thing for brakes, and for the electrical system. In time, they would have twenty or more brochures, covering every aspect of the care and maintenance of the typical automobile. Additionally, they would branch out and create brochures for individual makes of cars, each with their own idiosyncrasies. They wanted to develop an expertise second to none in the area, and they wanted to increase public confidence that they were the premier service shop in the area.

As a next step, they began amending the brochures for the purpose of marketing, and they began a series of planned mailings into local neighborhoods. The purpose was to introduce themselves and to offer special deals on brakes, tires, electrical work, and so forth. The idea was to bring in a number of people interested in the same thing tires, for example and to take care of their needs before moving on to other segments of the market.

A Healthy Lifestyle Leads To A Happier Life

For almost all of us, there are two major wants in our life to be happy and to be in good health; but these two things need not be separate from each other – they both influence each other. Recent research has shown that happier people often tend to be healthier too.

In a recent study, subjects were exposed to a cold virus to monitor the effects and results showed that those that were happier actually avoided the illness. This is obviously not to say that if you just keep a positive outlook, you will be immune from all disease, but it keeps the immune system up and may also just trick you into feeling better, so you wont even experience the symptoms.

The same works the other way too healthier people tend to be happier. This may seem like a given, but it is scientific fact that people who regularly exercise and eat well tend to be happier this is due to increased energy, better nutrition and often, simply down to body image. How we see ourselves can affect our moods greatly the guilt after eating a particularly fatty food can remain for many people and actually lead to a degree of depression.

Happiness also seems to lead to a longer life, assuming you are healthy of course; so really, the two work well in tandem. So, how can you keep healthier and happier?

Feeling healthier can be as simple as changing your diet and exercise routines simply walk to work instead or set up an exercise regime to improve your fitness levels. In terms of foods, ensure that you are eating the right type to suit the season salads and fruits are best for the summer, whilst vegetables, soups and hearty foods are perfect for colder climates. Whilst chocolate and other junk food need not be completely cut out, it should certainly be cut down on everything in moderation.

Happiness is a bit harder to achieve as it is often out of our control, but there are a number of ways to aid you on your way to feeling happier it can be anything from a change of job (if youre feeling dissatisfied) to a vacation abroad or even practiced through meditation. Obviously, many will struggle to simply feel happy, and if you really cannot see yourself feeling this way, it would certainly help to speak to someone about it.

Science & social responsibility in public health

Epidemiologists and environmental health researchers have a joint responsibility to acquire scientific knowledge that matters to public health and to apply the knowledge gained in public health practice. We examine the nature and source of these social responsibilities, discuss a debate in the epidemiological literature on roles and responsibilities, and cite approaches to environmental justice as reflective of them. At one level, responsibility refers to accountability, as in being responsible for actions taken. A deeper meaning of responsibility corresponds to commitment to the pursuit and achievement of a valued end

Public health ethics is on the map. In the past year, bioethicists and public health practitioners have begun to focus their critical attention on this complex and understudied topic. Much remains to be done. Childress et al. (2002), for example, describe their account of public health ethics as a rough conceptual map of a terrain with undefined boundaries.

Our focus will be on the responsibilities of epidemiologists, a choice made for several compelling reasons. Epidemiology sits at the center of the science and practice of environmental health, and more generally, at the center of public health. Although it is often referred to as a basic science of public health, epidemiology connects the acquisition of scientific knowledge with its application in preventive interventions, programs, and policies. This connection suggests a fundamental question: What are our responsibilities as epidemiologists? Do we, for example, have a joint responsibility to participate in science and to apply the knowledge gained? This is a key concern for us as researchers, health professionals, and as teachers.

The social responsibility of public health professionals is but one of many concerns in the broader picture of public health ethics. It is nevertheless a central concern. As Ogletree (1996) reminds us, responsibility is a concept particularly well suited to flame many key aspects of the ethics of professions faced with making decisions and taking actions in complex situations. These decisions often involve advanced technologies, high levels of specialization, and overlapping areas of expertise and concern among decision makers from diverse educational, political, and social backgrounds, precisely the situation in contemporary epidemiology and public health. In sum, responsibility organizes many (although not all) of public health’s ethical issues in terms appropriate for professional practitioners.

Responsibility has a deeper meaning as well, corresponding to commitment. To be responsible means to be committed to someone or to some thing. Being responsible in this deeper sense involves a commitment to positive action, to the pursuit and achievement of something of value, such as a social good (Jonas 1984). We will return to the notion of social goods in public health. For now, we want to emphasize that responsibility focuses attention on professional commitments

Finally, our inquiry is intended to assist all public health researchers who seek to define their social responsibilities. For those who are involved primarily in environmental health research, we can think of at least two connected and current topics–environmental justice and community-based participatory research.

Does Your Small Business Really Need A Server The Answer Is No.

As a network computer technician I’ve come to the choice that I don’t think my small business clients that employ between 2-10 people should even bother with installing what we might consider a regular server nowadays. It is overkill, expensive and a major source of problems if something goes wrong. So what do I recommend instead? I would recommend a file server with local and offline backup. What made me come to this decision? A number of real world issues, actually.

Too many computer consultants come from an environment where they were taught and schooled on how to maintain servers. To me this is the old way of doing things. Unless you are hosting your email in-house there isn’t the need for the old server.

Think about this…what services do you really want to provide that are mission critical for your clients? For my clients the most important need is a way to create and access files that are backed up on a regular basis. I have seen too many small businesses shut down for days on end because they put all of their trust in a old server and a tape backup system. Why are these servers and tapes such a problem?

Think about this for a second. If a piece of hardware fails in your server, chance are that you won’t be able to replace that broken or failing part with something you can buy locally. Often times you have to call the server manufacturer and wait patiently for them to ship you a replacement part, all the while your business is at a stand still.

And tapes for backing up data? Unless you have an enormous amount of data, backing up to multiple hard drives is faster. And these hard drives will be able to access that data in other computer while you get your server fixed.

Another solution I recommend is using a service such as Dropbox to backup files. I don’t completely rely on Dropbox, though. I prefer to have a physical backup of the client’s data at the site of their business and then use Dropbox as a way to get a backup off-site. If anything catastrophic were to happen to the small business, such as a fire of a flood, it is easier to get a computer up and running, re-attach it to Dropbox and the data is back and ready to be used.

Pharmaceutical Sales A Great Career For Science Degree Graduates

So you graduated with a bachelor of science degree and you dont want to become a doctor, dentist or work in a lab. You also dont intend to pursue a graduate degree in science either as scientific research is not really your calling. So you might be thinking about what type of careers and jobs are open for university or college graduates with science degrees.

I was in that same situation many years ago as I felt that I would prefer wearing a business suit rather than a lab coat for my working career. I wasnt interested in Petri dishes, Bunsen burners, flasks or dissection tools anymore. I wanted to carry a snazzy briefcase and have business luncheons instead.
So I was fortunate enough to stumble into a career field that I would stay in for fourteen very lucrative and rewarding years. This career was in pharmaceutical sales which turned out to be a perfect match of science and business.

There are many perks and benefits when working as a drug rep in the pharmaceutical industry. Salaries and bonuses could amount to six figures for high achievers and there is the use of a company car. Corporate expense accounts are also available for business entertaining. There are also the travel opportunities that are paid for by the company as many sales meetings as well as medical conventions are often located at nice places.
Being a pharmaceutical sales representative also means that there is a lot of freedom and independence with the job as fixed working shifts are no longer the way for a drug rep. Even better is that for 95% of the time, there is no boss to look over your shoulder while on the job.

Being a drug rep also has some intangible rewards I didnt expect when I first started. The field involves working with medical professionals to bring them useful products that will greatly benefit their patients. Drug reps with pharmaceutical sales forces can be considered as part of the overall health care team since they are playing an important role in helping patients.

So if you are a science graduate and want to do something in business rather than in a purely scientific field, consider pharmaceutical sales as a viable career option.